Launching Non Niché as a brand the right way, took some time. I wanted to make sure that it was edgy, fun, and showed that I was from Dallas, Tx. I didn't want to be a woman in another blazer saying that "I have a new business." I wanted it to be a collaborative experience showing off different creatives and entrepreneurs around the world. So of course I had to start in Dallas, Tx.
All the clothes and accessories are from a local boutique in Dallas called, Frame. Ciara and Diamond were so much fun to work with, bring a crazy idea to life.
Photographer: Ciara Perozzi
Stylist: Diamond G. Williams
New Theme Coming Soon!
Each year, Non Niché creatively directs editorial photoshoots that bring together brands, small businesses, and creatives of all kinds from: fashion, accessories, beauty, wellness, art, and beyond. These collaborative experiences are rooted in storytelling, intention, and community, creating space where every product and creative voice is seen and celebrated. If you’re interested in being part of an experience that highlights authenticity, connection, and creative expression, I would love to connect.
Each year, Non Niché creatively directs editorial photoshoots that bring together brands, small businesses, and creatives of all kinds from: fashion, accessories, beauty, wellness, art, and beyond. These collaborative experiences are rooted in storytelling, intention, and community, creating space where every product and creative voice is seen and celebrated. If you’re interested in being part of an experience that highlights authenticity, connection, and creative expression, I would love to connect.
Want to connect and collaborate? I would love to hear from you!
Dallas to worldwide